The second international congress of urban landscape, developed under the motto "PEOPLE ARE THE CITY", has organized an act of homage to the people of Barcelona that makes possible the intelligent management of the urban landscape considered as a meeting point of the city.  When Barcelona decided to choose to host the 1992 Olympic Games, Mayor Pasqual Maragall thought it was inevitable to wash his face to the city and launched the "Barcelona, ​​posa't guapa" campaign, which in his 32 years Of life - since 1997 as the Municipal Institute of Urban Landscape and Quality of Life - has maintained the leading role of the people. In the words of the Olympic mayor, parodying Shakespeare: "The City is the people". It is clear that in the use and maintenance of the urban landscape people play an irreplaceable role. That is why, on June 13 at 1915 hours, the ceremony was held in the Auditorium of CaixaForum, the tribute ceremony "The City is the People", which included a conference by Mr. Enric Sierra, deputy director of www. and attached to
the director of La Vanguardia, and in which the presentation of the image "Barcelona es la Gente" was performed, designed by the national design award Mr. Enric Satué. In this act of homage, led by Pasqual Maragall, all the mayors who, since the first approval of the procedure of the Barcelona Posa't beautiful campaign in 1985, have led this project to the present time: Mr. Joan Clos, Sr Jordi Hereu, Mr. Xavier Trias and Mrs. Janet Sanz who came in the name and representation of Mrs. Ada Colau, at the time of maternity leave. The act of homage to the people was personalized in the citizen Josep Maria Ferrer i Catasús, gold medal of the city for the recovery of the 4 Gats and concluded with a massive toast for the people, sponsored by Peralada caves.
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1. A NEW URBAN LANDSCAPE IS POSSIBLE: THE CASE OF BARCELONA ª Jornada. 12 de junio de 2017. Auditorio de 9.00 - 11.00